Why choose to rely exclusively on experience and intuition? Looking further ahead, in a rationally economical way, is becoming increasingly more important. It therefore becomes more necessary to both plan and have company performance under control.
Today’s password for competing with increasingly difficult markets is “innovate”, but in order to do this, you have to have the right amount of control over the management of the economic and financial aspects of the company.
The financial aspect is crucial both in terms of internal viewpoint (financial position and capital) and external viewpoint (business banking relationship).
Why drive the company in the dark with the handbrake on?
The intuitive management of a company is becoming increasingly a thing of the past. Current competitive contexts require that managerial choices are orientated by plans and programmes, as well as being supported by management processes and control tools.